A team effort to create BorrowBro—an innovative, eco-friendly platform for accessing items without ownership commitments. With expertise in UX, UI, and FE development, our focus is on an eco-conscious, budget-friendly demographic with sporadic item needs. Our vision stems from a commitment to sustainability and financial prudence. Through user research, we aim to address user pain points and provide a reliable borrowing platform. BorrowBro emphasizes a friendly atmosphere with a serious tone. We prioritize accessibility through thoughtful font and color choices for a diverse user base. Our goal is to build a platform that meets practical needs and reflects our dedication to a sustainable and accessible future.
Designing EasyGo, a post-pandemic travel app, was a four-part journey. In Part 1, I focused on understanding user pain points, conducting tests, and creating a foundational user persona. Part 2 involved defining the problem, shaping precise statements, and ideating through brainstorming and paper prototyping. As a UX designer in Part 3, I scrutinized the competitive landscape, crafted a prototype, and conducted usability testing. In Part 4, I executed a comprehensive user testing plan, iterated from wireframes to mid-fidelity, and prepared the first case study for my design portfolio. This approach resulted in EasyGo—a travel app seamlessly guiding users through post-pandemic travel complexities with personalized notifications and real-time information.
Tasked with enhancing user experience, I redesigned the Arun District Council website, prioritizing responsive web design. The project began with thorough research on UI pain points, leading to a proto-persona and user path analysis. In the definition phase, I reimagined the information architecture through UI navigation analysis, card sorting, and a sitemap redesign. Transitioning to the role of a visual designer, I wireframed, designed, prototyped, and tested new solutions for desktop and mobile. This transformative journey included crafting UI components, creating clickable prototypes, and adhering to a detailed UI style guide. The result: high-fidelity, responsive prototypes for desktop and mobile, showcasing a comprehensive UI design approach that emphasizes usability and aesthetics for the Arun District Council website.
In our UI-focused project for M7 Education, a non-profit organization, we aimed to enhance its digital presence. Following a systematic approach inspired by a previous government agency redesign, we conducted user research and created proto-personas to identify UI pain points. Moving into the definition phase, we improved the online experience by reimagining information architecture, conducting card sorting, and creating a new UI navigation prototype. As visual designers, we wireframed, designed, and prototyped innovative solutions for desktop and mobile interfaces. The result is a high-fidelity, responsive website prototype that aligns aesthetics with functionality to effectively serve M7 Education's mission.
FlexFit—a collaborative project modeled after the design approach used in EasyGo. Our goal was to create a mobile fitness app that addresses real user needs. In Part 1, we conducted thorough research using affinity diagrams and empathy maps to define those needs. Part 2 involved refining prototypes based on remote moderated user tests, enhanced with UI kits for authenticity. Usability testing and refinement took center stage in Part 3, ensuring a seamless user experience. In the final phase (Part 4), rigorous validation confirmed FlexFit's role in promoting a healthier lifestyle. FlexFit showcases our commitment to user-centric design, research-driven innovation, and a comprehensive design process, empowering individuals on their fitness journey.
