Visual Brand Language

Introduction

 This project is an exciting journey into the captivating realm of 3D form and its intricate dance with semiotics and affordances, essential elements in crafting compelling visual brand language. 

The heart of the project lies in the challenge of breathing vitality into a brand, requiring us to meticulously identify and analyze a target market. This process involves an immersive exploration of core values, shaped through extensive research and collaborative discussions. 

Working@home

Simple, agile, flexible, inclusive, convenient, (discrete*) 

Audience: busy, older family; practical and adaptable working surfaces for seated and standing activities; (*not wanting to be reminded of work & working when they’re not)

Persona

Design Elements

Defining Form Language

Brand Identity Research

Our Brand Language